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PATHFINDER PROFILES

In today's world, employees, customers, and stakeholders are looking for organizations that do what they say they do and who do what they say they stand for.


Pathfinders Profiles transform how you share your organization's impact by focusing on your people's impact. We help you tell the stories of your employees and the 'for good' work they are doing, aligning your organization's messaging with the actions you are celebrating. These human stories can be shared inside and outside your organization.

Pathfinder Profiles is a service designed to seamlessly integrate storytelling into your organization's daily operations. Best of all, we take care of all the details.


 
 

Who Is It For

This service is designed for:


  • HR and Talent Teams looking to recognize and celebrate employee contributions.

  • Corporate Social Responsibility (CSR) and Environmental, Social and Governance (ESG) Departments looking to highlight and validate internal contributions to social good.

  • Marketing and Communications professionals seeking authentic content that reflects company values.

  • Organizational Leaders focused on fostering a culture of appreciation and engagement.


Why It Matters

In today's competitive landscape, organizations often struggle to convey their values and authentically recognize internal contributions. Without genuine storytelling, efforts to showcase impact can appear insincere, leading to employee disengagement and skepticism from external audiences. Pathfinder Profiles bridges this gap by highlighting real stories that resonate and build trust.


How It Works

A Fully Automated, High-Impact Process


We provide a highly efficient, fully automated process to showcase your top talent. You tell us who you want to profile, and we take care of the rest.


Step 1- Discovery

We start by understanding your business, your people, and the new reality you want to create.


Step 2 - Story Crafting

Using our For Good framework — Vision, Passion, Action, Tenacity, Humility, and Impact—we create narratives that inspire and connect.


Step 3 - Vision Alignment

We connect these stories to your organization's goals, values, and vision for the future.


Step 4 - Content Creation

Whether it's blogs, articles, podcasts, or videos, we deliver stories in the format that best fits your needs.


Step 5 - Content Review and Approval

We'll provide drafts of all content for your review and approval.


Step 6 - Distribution & Amplification

Strategic social media campaigns and targeted placements ensure your stories reach the right audience, maximizing their impact.


What You Get

Using our unique interview capture and content generation process, we combine human storytelling with AI-supported video clips, delivering 10+ pieces of content for every individual we interview


  • Full edited video (30-40 minutes)

  • Full conversation summary

  • Edited social clips (1-2 minutes)

  • Edited social media captions to support the video clips

  • Written 'Hero's Tale' version of the conversation


Timelines

The typical timeline for the For Good Profiles service is:


Discovery & Scheduling: 1-2 days

Interview & Capture: up to 90 minutes per interview session

Content Creation: up to 3 days

Content Review & Approval: varies by client

Distribution & Amplification Support: 1-2 days


Total Estimated Time: Approximately 1 week per profile


Results You Can Expect

Implementing For Good Profiles offers:


  • Enhanced Employee Engagement: Recognizing and sharing individual contributions fosters a sense of value and belonging.

  • Authentic Brand Storytelling: Real stories build credibility and resonate with both internal and external audiences.

  • Strengthened Organizational Culture: Celebrating employee impact reinforces company values and promotes a positive work environment.


Additional Details

Answers to questions from previous customers:


  • Customization: The service can be tailored to fit specific organizational needs, including focus areas such as diversity and inclusion, innovation, or community involvement.

  • Scalability: Suitable for organizations of all sizes, with options to profile individuals, teams, or departments.

  • Confidentiality: We prioritize the privacy and comfort of participants, ensuring all content is approved before distribution.


Pricing Structure

We've created a simple pricing model for the For Good Profiles solution.


Intro Package:


  • 10 Individual profiles with full post-recording content package

    • Full edited video (30-40 minutes)

    • Full conversation summary

    • Edited social clips (1-2 minutes)

    • Edited social media captions to support the video clips

    • Written 'Hero's Tale' version of the conversation

  • Pathfinders professional host is provided

  • Option to host on Pathfinders.social or you own internal location, or both!


$8,000 CDN + tax


Partner Packages:


Let's chat about your needs for ongoing support.


From Inspiration to Action

Ready to celebrate your employees' contributions and strengthen your organization's culture?


Fill in the contact form below and we'll schedule a consultation to explore how Pathfinder Profiles can help you authentically showcase the stories that define your organization.



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